EXPERIENTIAL CONCEPTS & BRAND ENGAGEMENT
Johnny Beans, an Austin-based coffee catering company, was looking to create attention-grabbing, guest-focused concepts for a large-scale citywide event known for high foot traffic and brand activations.
KEURATE was brought in to develop ideas that were easy to execute, memorable, and designed to extend the brand beyond the moment of interaction—focusing on simple, shareable touchpoints that guests would naturally engage with and keep.
Below is a selection of concepts developed for the event.
Find Your Brew Interactive Experience
A simple, interactive concept designed to engage guests in a quick, personalized way.
Visitors select a card, discover their “coffee style,” and receive a corresponding mini bag—creating a moment that feels tailored while remaining easy to execute at scale.
Bean Man Revival
Reintroducing the original “Bean Man” character — once part of Johnny Beans’ early identity — as a refreshed, modernized brand element. The concept honors the company’s 30+ year history while updating the character to feel cleaner, more current, and aligned with today’s brand.
Designed as a sticker-based takeaway, the piece taps into Austin’s playful, personality-driven culture while subtly extending brand visibility beyond the event through details like the website and founding year.
