MEET KELLY & MARSHALL
Behind KEURATE is Kelly Upton, an Austin-based creative professional whose background spans marketing, event production, brand development, graphic design, and creative direction. With experience supporting both established brands and growing businesses, Kelly brings a foundation-first approach to every project—taking the time to understand each business before determining how best to support it.
And then there’s Marshall. Equal parts mascot, creative assistant, and morale officer, Marshall has become an unmistakable part of the KEURATE identity. Inspired by the playful spirit that helped shape the brand itself, he’s a reminder that GREAT work DOESN’T have to come at the expense of CREATIVITY AND personality.
MEET KELLY & MARSHALL
Behind KEURATE is Kelly Upton, an Austin-based creative professional whose background spans marketing, event production, brand development, graphic design, and creative direction. With experience supporting both established brands and growing businesses, Kelly brings a foundation-first approach to every project—taking the time to understand each business before determining how best to support it.
And then there’s Marshall. Equal parts mascot, creative assistant, and morale officer, Marshall has become an unmistakable part of the KEURATE identity. Inspired by the playful spirit that helped shape the brand itself, he’s a reminder that GREAT work DOESN’T have to come at the expense of CREATIVITY AND personality.
WHERE KEURATE BEGAN
KELLY: KEURATE began at a point when I found myself looking toward new horizons—reflecting on the experiences that had shaped my career and the type of work I wanted to create moving forward.
During years spent working across marketing, luxury hospitality, events, design, and creative development, I’ve paid close attention to how the industry continues to evolve. As new platforms, algorithms, and trends continuously reshape the way businesses communicate, I focus on helping brands stay current while thoughtfully incorporating their personality into the work being created. I’ve always believed the strongest brands are built off authenticity, and I saw an opportunity to help businesses stay true to their foundation while continuing to evolve alongside the industry.
That perspective ultimately led to the start of KEURATE. I wanted to create a company that could adapt, learn what makes each business tick, and become a true extension of the teams it works alongside. Whether orchestrating an experience, refining a brand identity, or building a long-term strategy, the goal remains the same: to produce impactful work that feels connected with the people behind it. KEURATE is an opportunity to bring that same level of intention, creativity, and passion to my own brand while helping other businesses do the same.
