ONGOING BRAND DESIGN & SUPPORT
Gelato Paradiso is an established Italian gelato brand with locations across Austin and California. With an already strong identity in place, the focus has been refining and cohesively extending that brand across customer-facing touchpoints. Through ongoing collaboration, KEURATE continues to develop printed materials, in-store graphics, and promotional pieces that align typography, color, and visual hierarchy to be consistent and recognizable across every location.
Below is a curated selection of key projects, highlighting a portion of the work developed for the brand.
Flavor of the Month
A reimagined poster series designed to spotlight the product first.
With placement often outside the storefront, the layout prioritizes immediate readability and visual impact—drawing attention quickly while maintaining a clean, elevated presentation.
Buy One Get One
A redesigned handout that transforms a standard promotion into a branded object.
Using the silhouette of the Gelato Paradiso logo, the piece becomes instantly recognizable while remaining compact and practical—designed to be kept, not discarded.
Passport to Paradiso
Created to support the reopening of the Corona del Mar location, this piece introduces an interactive, passport-inspired experience that encourages guests to visit and explore.
Designed with familiar passport cues—paired with Gelato Paradiso’s brand elements—this piece functions as both an incentive program and a keepsake, integrating rewards, store discovery, and digital touchpoints.
