Created to kickoff United States Grand Prix weekend in Austin, Texas, this reception welcomed more than 250 guests for an evening inspired by the excitement and sophistication of Formula 1. Guests arrived to valet service and signature cocktails before enjoying an energetic atmosphere filled with live entertainment, passed hors d’oeuvres, and immersive brand moments throughout the evening.

The experience culminated with two highly anticipated reveals: a surprise appearance by Formula 1 driver Charles Leclerc and the unveiling of the Ferrari 12Cilindri Spider and Coupe. Planning included guest experience development, event logistics, vendor coordination, custom collateral, and personalized gifting, resulting in an evening that balanced hospitality, exclusivity, and memorable moments from arrival through departure.